Tags
185 pages tagged with Donor experience:
- Friends of the Earth: Looking after supporters when the media storm hit When a media storm hit the sector and put fundraising under the microscope, Friends of the Earth acted quickly to get in touch with their donors. They gave them the opportunity to comment both frankly and freely on how the organisation was communicating with them. But what did their supporters have to say?
- A tale of two donors – or the ENORMOUS difference in value between ‘what’ and ‘why’ Charlotte and Emily are almost identical donors with very different donation histories.
- Audubon Society of Rhode Island: special recognition of long-time donors The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.
- CDE project 1 section 1: rethink language to reflect, respect and engage with the views and feelings of supporters So often people in business inadvertently use language inappropriately, whether as insider speak, jargon, acronyms or just with insufficient thought, consideration or respect. This project will share good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.
- CDE project 1 section 10: appendices Three appendices to flesh out CDE Project 1: the use and misuse of language
- CDE project 1 section 2: talk less about the charity and more about the cause, the work, the beneficiaries and the supporters Named, and ideally pictured, people who are most directly involved in delivering solutions to beneficiaries show the ‘human face’ of the work of the charity and provide readers with an identifiable connection.
- CDE project 1 section 3: communicate authentic content with honesty.
- CDE project 1 section 4: communicate values, and do it consistently. Part four of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience
- CDE project 1 section 5: subvert expectations. Part five of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.
- CDE project 1 section 6: use inclusive, accessible language and avoid jargon. Part six of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.
- CDE project 1 section 7: invite feedback and turn it into dialogue. Part seven of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience
- CDE project 1 section 8: make contact permissions options work for supporters. Part eight of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience
- CDE project 1 section 9: test your communications to find out what works best for your charity and your supporters. Part nine of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience
- CDE project 1 summary: the use and misuse of language This project will share good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.
- CDE project 10 appendix 1: case studies to showcase putting donors at the heart of legacy fundraising Four case studies are described here, each demonstrating strategy and behaviour in legacy inspiration that place the donor at the heart of its practices and activities.
- CDE project 10 appendix 1: Cystic Fibrosis Trust The Cystic Fibrosis Trust recognised that, as a charity in which the condition they were seeking to address was responsible for early death, the subject of legacies was a difficult one to introduce to their core audience and beyond – people with CF and their families and friends.
- CDE project 10 appendix 1: Remember a Charity This case study illustrates an insight-driven and donor-led campaign.
- CDE project 10 appendix 1: UNICEF UK UNICEF UK had reviewed its legacy strategy and concluded that it needed to engage a wider audience and to reach more people while simultaneously finding innovative ways to engage existing supporters.
- CDE project 10 appendix 1: WaterAid This case study was put forward for an Institute of Fundraising Legacy Award and highlights the combination of strategy, marketing and culture to promote legacies in a more donor-friendly way.
- CDE project 10 section 1: an overview of and background to legacy fundraising To leave a legacy is a natural human desire. Since the beginning of history, human beings have striven to pass on something of ourselves to future generations.
- CDE project 10 section 2: legacy fundraising today and the opportunity before us In the past 15 to 20 years, legacy fundraising has embraced new forms of reach and engagement. The rise of digital platforms and other media have increased and developed engagement.
- CDE project 10 section 3: putting the donor-led experience at the heart of legacy fundraising growth What do donors need and want in order to make the giving of a gift in their wills meaningful, normal, joyful, easy and rewarding?
- CDE project 10 section 4 part 1: the approach used in this report and the basis for these conclusions To draw together some inputs, ideas and contributions that shaped some of the conclusions and recommendations in this paper, we have organised the collection of insights around four areas.
- CDE project 10 section 4 part 2: the experiences and needs of donors and their families At the heart of the challenge of providing the best experience are the primary wishes of the donors and their families.
- CDE project 10 section 4 part 3: how the donor might behave and how can we use insight to improve experience Much has been written about the power of emotion and at the heart of thinking about how these can be used in legacy fundraising, the following are links to four resources pertaining to the art and science of emotion.
- CDE project 10 section 4 part 4: the organisation’s culture, capacity and experience Creating a positive experience for legacy donors or for those enquiring about becoming such donors requires a much wider contribution and understanding from the organisation.
- CDE project 10 section 5: the legacy marketing, fundraising and influence method and experience The majority of legacy gifts are made without revealing intent in life. We have indicated reasons that this focus may actually drive engagement away rather than encourage openness.
- CDE project 10 section 6: the probate and legacy administrative experience and approach The donor experience is complex, and there are a variety of experiences that donors may with a charity during their journey.
- CDE project 10 summary: legacies This project will look at the strengths and weaknesses of the current model of legacy fundraising and identify how we make sure that people feel encouraged to include charities in wills.
- CDE project 11 summary: communication with individual donors Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors.
- CDE project 11a summary: mass media Mass market media does not lend itself to a one size fits all best practice guide. The brand position, budget, fundraising product and area of work will greatly determine the approach you take.
- CDE project 11a: appendix 1 and appendix 2 Appendix 1: research sources and appendix 2: methodology
- CDE project 11a: putting the principles and actions into practise Before considering the guidance on what we need to be doing to improve the experience for our donors, we should take some time to consider some of the key issues facing the sector.
- CDE project 11a: steps four and five Step four: planning the donor journey. Step five: imagery, emotion and language
- CDE project 11a: the six steps - step three: materials and media A key part of any mass market and above the line fundraising is the creative, or visual presentation of both the problem and solution. While there is not a one size fits all approach, there are some key considerations that should be considered in signing off a creative approach.
- CDE project 11a: the six steps - steps one and two Step one: insight Step two: proposition, products and promise
- CDE project 11b summary: direct mail How can we plan better as a sector to avoid individuals being inundated with our communications and ensure that that our messages get the attention they deserve rather than all being lost in such a crowded space?
- CDE project 11b: appendix 1 Additional income plus cost savings from a digital print strategy - a direct mail case study from World Vision.
- CDE project 11b: part one - direct mail that works Introduction and some basics.
- CDE project 11b: part two - output from the direct mail workshop and recommendations to improve the donor experience Examples of direct mail and recommendations to improve the donor experience. Recommendation one.
- CDE project 11b: recommendation 6 - thank properly and great customer service Thank personally and quickly. As project 6 on emotion recommends, fundraiser’s should aspire to be ‘famous for frequent, fast, fabulous feedback’.
- CDE project 11b: recommendations to improve the donor experience - four and five Recommendation 4: Be smart with data Recommendation 5: Have a great offer and compelling reason to give
- CDE project 11b: recommendations to improve the donor experience - two and three Recommendation 2: Think about how donors FEEL. Recommendation 3: Be an ambassador, as well as a fundraiser
- CDE project 11b: the three key and separate steps to crafting a great DM appeal Step 1: the proposition. Step 2: the concept. Step 3: the do’s and don’ts of direct mail appeal writing and design.
- CDE project 11e summary: telephone The telephone is a powerful and engaging channel of communication to reach donors and supporters when it is used within a multi-channel communication strategy.
- CDE project 11e telephone: case study - Erskine Stewart’s Melville Schools, Edinburgh The problem we wanted to solve, an the idea we wanted to test.
- CDE project 11e telephone: case study - The Bible Society The Bible Society calling philosophy and what we have learnt over the last five years.
- CDE project 11e telephone: conclusion and about the authors The telephone, or voice to voice communication in general, should be one of the most effective engagement channels available to charities.
- CDE project 11e telephone: how we arrived at these summary principles – our approach We took a two-pronged approach to reaching these summary principles.
- CDE project 11e telephone: key findings We would like to highlight what we believe to be 6 key findings around charities’ use of the telephone in delivering a high-quality donor experience.
- CDE project 11f face to face: appendices 1 and 2 - case studies and sources Case studies and sources.
- CDE project 11f face to face: appendix 3 - methodology My approach to pulling this paper together was to firstly reach in to the depths of my own experiences over the past 16 years.
- CDE project 11f face to face: putting the principles and actions into practice Welcoming the supporter and further communication.Upholding Good Practices
- CDE project 11f face to face: section 1 - why the ‘golden goose of fundraising’, F2F, is in such trouble now The approach.
- CDE project 11f face to face: section 2 - agreeing the principles of your relationship How to implementing a practical strategic process successfully.
- CDE project 11f face to face: section 3 - The Door Fundraising Rulebook Rules and principles.
- CDE project 11f face to face: section 4 - recruitment and training Recruitment of your fundraisers and/ or your external specialist agency.
- CDE project 11f face to face: section 5 - ongoing development By investing more in staff over their initial induction period, you can keep more staff, and retain more of the supporters that they go on to recruit.
- CDE project 11f face to face: section 7 - location and integration Over the last 5 years, face to face fundraising has been moving to private sites. The danger here is that the annoyance of face to face is just moving location.
- CDE project 11f face to face: section 8 - public relations Celebrating face to face publicly and changing the perception of what a face to face fundraiser is should be looked at in earnest. Some members of the public simply find it an annoying interruption in their day-to-day lives.
- CDE project 11f: face to face The following paper looks at the way the experience for face to face fundraisers, both within agencies or in-house operations, has a direct impact on the way a supporter then experiences their journey with you as a charity.
- CDE project 13 section 1 summary: giving choices and managing preference This project will look at the systems that have been implemented, how they work and the results they’ve achieved, with the aim of defining an ideal approach that offers donors practical choices and real control over the shape of their relationship with individual causes.
- CDE project 13 section 2: the introduction Supporting a cause you care about can bring benefits and pleasures that can far exceed the satisfaction of a good buy. Done well, each donor should go on a journey: from reassurance, to trust, to growing value (for them and you) to loyalty.
- CDE project 13 section 3: the theory Action, conflict (problem) and resolution (solution). Three simple steps at the heart of how we communicate. And in fundraising terms, three steps which bring the donor and the charity together for mutual benefit.
- CDE project 13 section 4: commercial examples of managing preferences A series of examples of how to manage your donor's preferences.
- CDE project 13 section 5: what can charities teach us about managing preferences? A series of case studies to illustrate the points made in project 13.
- CDE project 13 section 6: bringing it all together Offering choices and managing preferences helps them to be relevant and interesting to their customers, building brand loyalty and customer value.
- CDE project 13 section 7: bibliography The full bibliography for all sources cited in project 13
- CDE project 14 appendix 4: insight profiling Insight Discovery is a model that measures behavioural preferences. It uses a system of four colours to describe different styles of behaviour.
- CDE project 14 section 1: our approach and putting the principles and actions into practice The following are examples of some of our recommendations and observations in action from the people we met, current contacts and clients, and what we have seen across the sector.
- CDE project 14 summary: getting the right people as fundraisers This project will consider the attributes that donors expect to see in the fundraisers they deal with and how recruiting specifically with those attributes in mind will significantly improve the donor experience.
- CDE project 14: appendix 1 Here is the full lists of attributes of a donor-focused fundraiser drawn from the surveys and focus groups we conducted.
- CDE project 14: appendix 2 and 3 Examples of donor-centred behaviour in fundraisers as described to us by those we interviewed.
- CDE project 16 section 2: case examples, tips and links This section provides top tips from fundraisers, some case examples, links to helpful blogs and other useful sources of information that help to illustrate each of the actions recommended in the summary.
- CDE project 16 section 3: appendix This appendix concludes CDE project 16: creating a distinctive service culture by outlining a standard for excellent supporter service.
- CDE project 16 summary: creating a distinctive service culture This project will define the components of optimum levels and standards of donor service to ensure consistent quality experiences with the aim of defining a distinctive service standard to which all charities can aspire.
- CDE project 17 section 1: the approach In this project we were seeking to answer the question: ‘What kind of leadership have you found increases the chances that a charity will operate in a donor-centred way?’
- CDE project 17 section 2.1: introduction ‘It’s about giving and engaging people, it’s this lovely virtuous cycle where you get to give money, and you get to do something yourself that actually makes a difference.’
- CDE project 17 section 2.2: ‘Define and champion’ and ‘Help people see’ ‘You need to develop that sense of shared consciousness…so we all know what the picture is, what we’re striving collectively to do and we’ve got permission to get on and do it.’
- CDE project 17 section 2.3: your organisation’s purpose Focus attention on why changing the way you work with supporters is something you must do, not just something you should do.
- CDE project 17 section 2.4: your definition of success Define and reinforce what success looks like in terms of your supporter’s experience.
- CDE project 17 section 2.5: relentlessly reinforce the vision and make it visible Richard Spencer explained that one way he helped put the point of view of the supporter at the forefront of people’s minds was by circulating a weekly results update.
- CDE project 17 section 3.1: people build great relationships 'Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.'
- CDE project 17 section 3.2: inside-out leadership It is not about changing others – it is about changing yourself first.
- CDE project 17 section 3.3: trust - risk - people Richard Turner said that one of the most powerful shifts he has ever made as a leader was deciding to spend time every week with the people he manages.
- CDE project 17 section 4.1: culture - create an adaptable, empowered environment A major turning point for Solar Aid came when their leaders decided to focus their efforts on solving one challenge in particular: the fact that the most common source of light in the evening for many people was the kerosene lamp.
- CDE project 17 section 4.2: the game is different now The challenge is that the world in the 21st century is fundamentally different to the 20th century. Changes in technology have had a huge impact on the environment in which charities now operate.
- CDE project 17 section 4.3: we now need a different kind of leadership Develop a shared consciousness. Model it. Be consistent.
- CDE project 17 section 4.4: devolve responsibility - growth mind-set Empower everyone to think for themselves and take action.
- CDE project 17 section 4.5: culture Ideas and activities that will help you create an adaptable, empowered environment
- CDE project 17 section 5: conclusion If our charities are to respond and help supporters solve the problems they care about, leaders need to deliberately cultivate an environment that is adaptable, informed and empowered.
- CDE project 17 summary: leadership Building on previous learning this project will define what makes great fundraising leaders and what leadership they need from their senior management colleagues and their board if they are to deliver the competent, motivating leadership that will sustain and direct the new style of fundraising that is evolving in Britain.
- CDE project 18 appendix 1: sources Sources that informed and influenced this project.
- CDE project 18 appendix 2: Sticky Marketing & Digital Selling In November 2016, Rory White, founder of Flow Caritas, hosted an event with Grant Leboff, author of ‘Sticky Marketing’ and ‘Digital Selling’. A group of Directors of Fundraising were invited to hear his views on marketing, and how it applies to fundraising. Here is an edited transcript of his key address to the group, reproduced with permission from Grant and Rory.
- CDE project 18 section 2: the approach to compiling case examples Content outline.
- CDE project 18 section 3: action 1 - understand the paradigm shift Putting the principles & actions into practice.
- CDE project 18 section 3.1: action 2 - adopt the right mindset Adopting the right mindset is probably the most important action of all. It is what you need in place at the outset and it influences the actions that follow. In time, it will be part of the overall culture within the organisation.
- CDE project 18 section 3.2: action 3 - ask the question ‘WHY do we exist?’ ‘With consistency people will see and hear without a shadow of a doubt what you believe.’ Simon Sinek
- CDE project 18 section 3.3: action 4 - tell your mission story All fundraisers are aware they need to tell stories well so they can convey quickly in a way that engages people. Now it is even more important to spend time to understand how to tell powerful stories
- CDE project 18 section 3.4: action 5 - get your supporters to share your story for you ‘Your best marketers and your best fundraisers today are not you. Your best marketers and fundraisers are the people - the ecosystem - you create around - the audience you build’ Grant Leboff.
- CDE project 18 section 3.5: action 6 - provide an experience that donors will talk about An ideal opportunity to inspire supporters to spread your story is simply when people give or choose to fundraise for you. It is when they have taken the emotional decision to support you.
- CDE project 18 section 3.6: action 7 - be ready to react As your story begins to spread by your supporters, you should get an increase in inbound enquiries or offers of support that are not a result of a direct response communication, i.e. they are a result of people hearing your story from others they know and trust.
- CDE project 18 section 3.7: action 8 - set up new measures Adopting a mindset of how to inspire people to spread your story rather than target them for money will need new measures away from direct ROI.
- CDE project 18 section 4: characteristics of applying these principles Check here to see the characteristics you would expect to see of a charity applying this approach.
- CDE project 18 summary: supporters as champions for your mission This project will look at the basic fundraising model differently, to try to define how supporters in future can be used as channels and networks to spread opportunities, grow income and to provide donors and potential donors with a rich array of rewarding experiences.
- CDE project 19 section 2: the approach This project looks at what donors would like to see and attempts to give insight into how charities can show donors that their money makes a difference.
- CDE project 19 section 3: putting the principles into action and practice Focus groups and polling give insights into how donors like to interact with charities and learn more about them.
- CDE project 19 section 4: test as you go Surveys give us an idea of claimed behaviour while actual behaviour can be different in practice. So it's important to test the results.
- CDE project 19 section 5: things to think about In its simplest sense, communicating impact is telling donors what their donation achieved and giving an idea of progress towards the end result.
- CDE project 19 section 6: links across CDE projects Three case studies to illustrate the content of CDE project 19: evidence of impact and effectiveness.
- CDE project 19 section 7: research sources and methodology Research sources for CDE project 19: evidence of impact and effectiveness.
- CDE project 19 summary: evidence of impact and effectiveness This project will look at how charities can communicate their impact, what donors would like to see and how charities can show donors that their money is making a difference.
- CDE project 2: fundraising and vulnerability This project will propose updated guidance and recommendations for rigorous best practice in this crucial area, where fundraisers must be seen to be caring, sensitive and above suspicion or concern.
- CDE project 23: part 6 - list of contributors A very special thanks to the following individuals who volunteered their time to review and present the observations and recommendations in this project.
- CDE project 4 section 2: principles and actions In this section, John Grain looks at the key principles and actions for the ideal way to thank and welcome donors.
- CDE project 4 section 3: appendix 1 - case studies A selection of great case studies illustrating the arguments made in this project.
- CDE project 4 section 4: appendices 3-5 Click here to read the appendices for CDE project 4: thank you and welcome, including links to related CDE projects.
- CDE project 4 summary: thank you and welcome This project will look at all aspects of the first few days of a donor’s contact with a cause, to set out the ideal way to get each relationship off to a good start and to show appreciation appropriately throughout it.
- CDE project 5 section 1: the approach We have to become better at telling the donors a story over the course of the supporter journey, and not just throwing random bits of information at them.
- CDE project 5 section 2: putting the principles and actions into practice We have been able to pull out some principles from responses to our survey of the charities that have shared information with us regarding their supporter journeys.
- CDE project 5 section 3: case study on Practial Action Introducing a non-ask piece in the welcome journey for cash supporters.
- CDE project 5 section 3: case study on Volunteer Service Organisation Volunteer View is VSO’s main programme for recruiting regular givers.
- CDE project 5 section 4: King's College London and King's Health Partners supporter journey The aim of the King's College London and King's Health Partners' supporter journey project was to look at how the F&SD department could become more ‘supporter-centric’ in order to maximise consideration and conversion as cost effectively as possible.
- CDE project 5 section 5: from donor journeys to supporter journeys Ellen Janssens of Dutch Heart Foundation believes in 5 years we will have integrated teams, responsible for specific combinations of non-profit activities and donor segments, instead of separate departments separated by their specific tasks.
- CDE project 5 section 6: appendices Appendix 1: Research sources.
- CDE project 5 summary: the supporter’s journey This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.
- CDE project 6 section 1a: summary Fundraising is inevitably emotional and emotion is hugely powerful, so must be used responsibly and wisely.
- CDE project 6 section 3: the science of emotions Fundraising experts look at the science of emotions and how it can be applied to good fundraising.
- CDE project 6 section 3.4: emotional intelligence Being more emotionally connected to each other on fundraising teams is more rewarding. And, being more emotionally open and connected to our donors raises more money.
- CDE project 6 section 4: donors and emotion. Selected articles exploring the role and impact of emotion on the donor experience. This section is part of the Commission on the Donor Experience's project 6, the use and misuse of emotion. For the other sections and a detailed list of contents please click here.
- CDE project 6 section 4.9: Keep it simple In his contribution to CDE project six: the use and misuse of emotion, professor of ephilanthropy Brock Warner, CFRE, explains why simplicity is the key to emotionally engaging your donors.
- CDE project 6 section 5: creative use of emotion. Emotion is a powerful factor in good fundraising. Here some creative experts explore how the use it in practice.
- CDE project 6 section 5.1: a communications practitioner’s view of emotion in fundraising. How should emotion be used in practical ways across all channels to enhance the donor experience? Can better use of emotional storytelling, as opposed to ever more persistent asking, really improve the donor experience, and if so, how?
- CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions. In order to understand why and how emotions are so crucial in the donor experience, we need to understand why people give to charities.
- CDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design. The use of empathy in design is crucial to achieving exceptional results in fundraising, as Adam Willis explores in this contribution to CDE project six.
- CDE project 7 section 1: putting the principles and actions into practise part 2 What can I do in the future?
- CDE project 7 section 1: the approach and putting the principles and actions into practise part 1 To prepare this report we met with over 100 corporate fundraisers in London and Manchester and gained input from companies. These conversations provided us with some shining examples of charities providing a great experience for companies. They also revealed instances where charities are providing a poor experience.
- CDE project 7 section 2: appendix Appendix 1: Case studies
- CDE project 7 summary: companies This project will consider all aspects of the evolving field of corporate partnerships from the perspective of the donor - including directors, senior managers, selection panels and staff to identify ways of enhancing the experience to the benefit of all involved.
- CDE project 8 section 2: the approach What should trusts and foundations expect from us, the charities sector that is seeking their support?
- CDE project 8 section 3: Putting the principles and actions into practise Deanna Wolf provides the principles and action needed by charities to develop relationships with trusts and foundations.
- CDE project 8 section 4: appendix 1 - case studies A selection of case studies that illustrate the content of CDE project 8: trusts and foundations.
- CDE project 8 section 5: appendix 2 - research sources All the research sources for CDE project 8: trusts and foundations.
- CDE project 8 section 6: appendix 3 - methodology The full methodology for CDE project 8: trusts and foundations.
- CDE project 8 summary: trusts and foundations Trusts and foundations are significant donors to charity but while most operate in ways substantially different from individual donors they have distinct needs in terms of requiring an exemplary and rewarding donor experience for trusts and their staff. This project will seek to define the best ways to deliver that experience for any trust or foundation.
- CDE project 9: appendices 1 and 2 - case studies and sources Links to case studies and sources.
- CDE project 9: appendix 3 - methodology As explained in the ‘Approach’ section, the project draws conclusions from the sources listed here.
- CDE project 9: links across the Commission projects Links between the major donors project and all of the other projects of the Commission.
- CDE project 9: putting the principles and actions into practice - part 1 Improve the (major) donor experience by… being really clear about what a major donor to your organisation actually is.
- CDE project 9: putting the principles and actions into practice - part 10 Learning from success stories.
- CDE project 9: putting the principles and actions into practice - part 2 Deciding whether major donor fundraising is really right for your organisation.
- CDE project 9: putting the principles and actions into practice - part 3 Seeking out the donor’s story.
- CDE project 9: putting the principles and actions into practice - part 4 Seeing the relationship from the donor’s point of view.
- CDE project 9: putting the principles and actions into practice - part 5 Making the relationship personal and authentic.
- CDE project 9: putting the principles and actions into practice - part 6 Building major donors’ support over time.
- CDE project 9: putting the principles and actions into practice - part 7 Handling things well when they go wrong.
- CDE project 9: putting the principles and actions into practice - part 8 Looking and behaving like one organisation.
- CDE project 9: putting the principles and actions into practice - part 9 Retaining your major donor fundraisers.
- CDE project 9: the approach There is a clear implication that improving the major donor experience is important to major donors, to individual organisations and to the charitable sector as a whole. This project of the Commission aims to suggest how.
- Collecting stories from your donors Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.
- Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising? If most charities expect to do so badly during this pandemic, how come some are now doing much better than ever?
- Creating extraordinary experiences for donors SOFII’s expert on board development, Simone Joyaux, takes us on a different journey. Don’t just give your donors what they think they want, she says, give them something outside their wildest dreams, give them something that makes them go ‘WOW!’
- Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?
- Does thanking really work? Thanking should be fun, colourful, vibrant, exciting and, above all, personal, says new, enthusiastic fundraiser Laura Croudace.
- Donor-centred fundraising – are you prepared to take a leap of faith? Giving donors choices and allowing supporters to opt out of fundraising appeals are hotly debated topics in the UK right now. But one well-known UK charity has been practising both of these supposed heresies for nearly 30 years now.
- Donor-centric but stupid? It’s possible Sometimes a stupid nonprofit ad campaign has an odd little grain of smart in it, like this print ad campaign here on SOFII. Do you agree with Jeff Brooks when he says that it doesn’t quite make it, as a way to raise money?
- From the UK’s Institute of Fundraising: spread the word, not the virus What might the coronavirus outbreak mean for your donors? Join an expert panel from the IoF on Monday for a unique webinar.
- Habitat for Humanity: Happy Mother’s Day video By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
- Improve your supporters’ online experience to raise your fundraising results James Herlihy of Dutch agency Mindwize shares his essential steps for avoiding a poor online experience for donors. He also gives his advice on how to power yourself to fundraising success.
- Introducing the Commission on the Donor Experience This summer fundraising in the UK has been under attack like never before with alarming consequences in damaged trust and loss of public confidence for Britain’s charities. Now a large group of voluntary sector leaders is coming together to do something about it.
- Legacies, they’re nowt to do with thee!* If you want to create a great, inspirational legacy campaign, you need to get inside your donors’ heads.
- Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland This inspirational case study celebrates the incredible work of Merchants Quay Ireland’s fantastic fundraising team. They transformed the fortunes of this small charity, multiplied its revenue more than tenfold, and provided essential assistance to people experiencing homelessness.
- Now added new on SOFII: the penultimate lightbulb moments. We bring you the penultimate lightbulb moments: why face-to-face went so wrong, major donor fundraising, the correct use of emotion and communication keys.
- NSPCC's improved online giving experience An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.
- Shocked and a little bit excited - how coronavirus will impact charity giving How will coronavirus impact giving to charities? Over the coming weeks, the lovely chaps at About Loyalty will analyse donor sentiments and report on their findings. They have kindly let us share the results, and these are the findings after one week.
- The 6Ps: a blueprint for transforming fundraising. For good. The six steps to change outlined here provide windows onto a vast body of work compiled through 2016 and early 2017 by upwards of a thousand individual volunteers for the Commission on the Donor Experience (CDE).
- The Help Hollie campaign: how relationship fundraising works at Anthony Nolan John Logan’s niece Hollie showed incredible bravery in the face of illness and was a true inspiration. In this article John explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.
- The mood as lockdown continues - week five of the coronavirus sentiment tracker As we approach six weeks of lockdown, agency About Loyalty looks at how is this affecting the hearts and minds of the public and how they view charitable giving. Richard Spencer gives you the the latest findings of their coronavirus sentiment tracker.
- The use and misuse of emotion section 5.6d: the creative use of emotion. High performing boards look at relationships in a particular way and take responsibility for improving them.
- UNICEF Canada: 360° immersive experience Discover how UNICEF Canada brought donors and beneficiaries closer together, via their excellent use of virtual reality.
- What Donors Want - perhaps the most crucial podcast you'll hear this year. Episode one. This first episode of the What Donors Want podcast from I.G Advisors offers terrific insight into what your donors want with Alfonsina Peñaloza, Programme Officer for Global Development and Population at the William and Flora Hewlett Foundation giving her expert opinion.
- What Donors Want - perhaps the most crucial podcast you'll hear this year. Episode two. What Donors Want episode two features a dynamic philanthropic couple, Lynne and Peter Smitham who co-founded the Kiawah Trust in 2004. Their experiences have been varied and fascinating as they look to have the best impact with their money.
- What’s the golden thread that unites us? There were so many great and inspirational ideas shared at I Wish I'd Thought Of That 2018. Which of these will inspire you to transform your fundraising?
- World Vision: The Story Shop Learn how World Vision took their cause into the world of high-end shopping – through an interactive, beautifully-designed store that was informative and made it easy for donors to make their gift.
- WWF: Virtual reality tiger experience Experiential marketing and virtual reality are a roaring success for WWF UK's Adopt a Tiger face-to-face campaign.
